The Traditional Main Street Reinvented 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationRancho Cucamonga, California, United States
ClientForest City Development
Size147 acres

A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope included landscape, paving, fountains, site furnishings, and art interventions, with the use of drought-sensitive planting, high-efficiency irrigation, and innovative storm water treatment.

This 147-acre downtown combines the best traditions of Western American town centers with the social and planning demands of the early 21st century. Retail, office, residential, civic and cultural uses are placed within the landscaped urban experience of a traditional main street environment. The landscape framework for Victoria Gardens is a grid of local streets and sidewalks with a town square, plazas, paseos, and parks distributed throughout the downtown district. The streetscape trees are planted in beds of native shrubs and groundcovers to further enhance the garden heritage of the project.

Victoria Gardens will be the second largest open-air shopping center in the United States behind Stapleton in Denver, CO, which is being built by the same developer, Forest City Development.

Rancho Cucamonga, which is located in the Inland Empire, is expected to grow by about four million people in the next 15 years. The area has a rich history dating back to the mid 19th century. Six major trade routes passed through the area including the El Camino Real (connected the missions by a days travel), Santa Inez Trail (major trade route connecting the Colorado River to the settlements out West), and Route 66 (major vehicular route for the mass migration westward during the dustbowl and post WWII era).

You enter the site for Victoria Gardens through a formal Date Palm grove that calls back to the region’s agrarian roots while creating an identity from the nearby I-15 freeway. The downtown area is framed by parking lots containing linear planters of Bradford Pears creating an orchard-like effect. Both North and South Main Streets are lined with London Plane trees, which have a rustic quality that celebrates the passing of seasons through their fall colors. Other arterial streets are lined with California Peppers, Eucalyptus, African Sumac, and Aristocrat Pear.

Related Projects

Mission Viejo Civic Core

The City of Mission Viejo hired SWA to analyze its core area for revitalization potential. The area contains a mix of civic, commercial, and recreational uses. A fragmented ownership pattern, dated architectural design, endless surface parking, minimal landscaping, and the lack of a pedestrian-friendly environment hindered the establishment of a town center th...

Hunter's Point Shipyard and Candlestick Point

Perched on the edge of San Francisco Bay, the Hunters Point Shipyard was an important naval manufacturing center for the WWI and WWII war efforts. The abandoned shipyard and Candlestick Point were combined into a new, mixed-use residential, retail and light industry development—the largest in San Francisco since WWII. Thomas Balsley Associates collaborated wit...

Envision Willowick

The Cities of Garden Grove and Santa Ana are developing a “vision” for redevelopment of the Willowick Golf Course site. This process explored conceptual land use options that are formed by community and stakeholder collaboration and input. The Visioning is intended to be used to guide the preparation of development plans for Willowick. The visioning...

Zifeng Tower Nanjing

Nanjing Greenland International Commercial Center is an urban high-rise project containing two major sites, A1 and A2. The 450-meter main tower, Zifeng Tower, with its concentric rings of mixed trees and linear water features, is the focus of the A1 site. The landscape design encompasses existing parks as well as the adjacent historic features in o...

RIT Global Village and Global Plaza

Global Village, a pedestrian-only infill neighborhood adjacent to Rochester Institute of Technology’s academic core, and its mixed-use centerpiece, Global Plaza, create a social heart for 17,200 students and 3,600 faculty and staff. The landscape architects and architects collaborated on an urban design that establishes multiple “crossroads” ...

Nangang Trainyard Urban Regeneration Landscape

This urban regeneration plan transforms a long-abandoned trainyard site into a highly mixed-used development with retail, commercial, preschool, and public services on the podium floors. One hotel, four office, and three residential towers sit atop of the podium; and the southeast corner is occupied by a standalone administration headquarters for the Tai...

One Uptown

Bringing a singular landscape design expression to a site featuring two buildings designed by different architects, the SWA/Balsley team worked to seamlessly integrate a variety of outdoor spaces to accommodate the mixed-use One Uptown. At the ground level, tree-lined streetscapes and bike lanes lead visitors to a coworking and dining courtyard along Burnet Ro...

Rodeo 39

As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.

The 31,000-square-foot ...

2020-07-09T00:29:22+00:00