As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.
The 31,000-square-foot food hall is flanked by two SWA-designed community plazas. A strong emphasis on materiality, sense of enclosure, and moments of threshold help to integrate the interior and exterior environments. Each of the plazas is enclosed by a hedge that is envisioned to serve as a point of transition from the surrounding traditional retail spaces into the community focused gathering spaces. A series of sculptural, terraced seat walls, large communal tables, fire pits, and game lawns, alongside murals and art installations, seek to encourage social vibrancy, a community of inclusivity, and further serve the adjacent restaurants, brewery, and boutique tenants.
Uptown Commons
SWA was tasked with creating a neighborhood gathering space and exterior dining hall that is an exercise in contradictions — open and welcoming, while able to be walled off. By blending urban planning, landscape architecture, interior design, and architecture with an understanding of retail real estate, the team was able to quickly establish development yields...
Avenida Houston
SWA and the architect’s narrative of nature and industry united underscores the design of the new 140,000-square-foot (3-1/2 acre) Avenida Houston plaza, adjacent to the freshly renovated George R. Brown Convention Center in downtown Houston. Key to the theme of nature as it plays out in this new events space is the famous central flyway that offers hundreds o...
City Creek Center
In the heart of Salt Lake City, City Creek Center is the retail centerpiece of one of the nation’s largest mixed-use downtown redevelopment projects. This unique fashion and dining destination includes a new two-story retail center and over 500 residential rental units over four levels of underground parking, all within a downtown setting that features s...
Monet Avenue 2.0 at Victoria Gardens
A decade after completing Victoria Gardens, the owner was looking to refresh the project to keep it relevant for years to come. SWA redesigned a three-block streetscape and plaza along Monet Avenue, a main retail street there. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines betw...