As larger big-box companies continue to close their brick-and-mortar stores, each leaves behind a sizable void within the communities these centers once served. Rodeo 39, seeks to break the models of traditional retail that are founded on convenience and visibility and shift the focus to community aspirations and user experience.
The 31,000-square-foot food hall is flanked by two SWA-designed community plazas. A strong emphasis on materiality, sense of enclosure, and moments of threshold help to integrate the interior and exterior environments. Each of the plazas is enclosed by a hedge that is envisioned to serve as a point of transition from the surrounding traditional retail spaces into the community focused gathering spaces. A series of sculptural, terraced seat walls, large communal tables, fire pits, and game lawns, alongside murals and art installations, seek to encourage social vibrancy, a community of inclusivity, and further serve the adjacent restaurants, brewery, and boutique tenants.
City Creek Center
In the heart of Salt Lake City, City Creek Center is the retail centerpiece of one of the nation’s largest mixed-use downtown redevelopment projects. This unique fashion and dining destination includes a new two-story retail center and over 500 residential rental units over four levels of underground parking, all within a downtown setting that features s...
Avenida Houston
For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...
OCT Bay
Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...
Shaoxing Paojiang Sales Center
As a model home sales center, the first concern of this project is to guide visitors from the entrance to the exhibition center in an elegant and impressive way. Shaoxing is famous for its natural and cultural heritage, which inspired the design of several elements: a “blue galaxy” pool, southern concept frame wall, galaxy walk, inkwell pool, and flower garden...