Celebrating the festive spirit of the city’s namesake and an international brand in the reimagining of a famous landmark.
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationQingdao, China
ClientSID (Qingdao) Investment and Development Co., Ltd.
SizeSite: 54.4 acres; Landscape: 42 acres

Qingdao is the birthplace of Tsingtao Beer and, for over 20 years, the Tsingtao International Beer Festival was held on this site. SWA played a crucial role in preserving the community’s cultural landmark status as the land surrounding the festival site was transformed into a new urban campus and transit hub. Recently completed, the Qingdao SIIC International Finance Center blends office towers, hotels, parks, and plazas into a business community with inviting gathering space for office workers and adjacent residential neighborhoods.

The plan’s arrangement evenly modulates building and open space to create a porous, public campus that activates street-level interaction within comfortable, verdant surroundings. Interstitial landscape space is designed to easily transform into temporary performance venues, night markets, and entertainment hubs during annual festivals and special events.

Related Projects

OCT Bao’an Waterfront Cultural Park

Bao’an Waterfront Park is an essential amenity for future residents of Shenzhen’s rapidly expanding Qianhai area, and is also an important connection between the urban fabric and the ocean. The key landscape frameworks for the park are its riverine interpretation aspects and water’s edge programs. The “Eco River” will bring water experiences into the green spa...

Avenida Houston

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...

325 5th Avenue Plaza

A new residential tower has risen across the street from the Empire State Building. As a zoning incentive, a new public plaza was included to attract and accommodate the area’s tourists as well as its diverse office and residential neighborhood. The space is defined by a clean, contemporary design composition of spaces, elements, and custom furniture meant to ...

Embankment Square

The Embankment Square is located along the east bank of the Huangpu River in Shanghai. The project consists of landscape areas in three office parcels and one waterfront park parcel. The view of the site is remarkable, looking toward the landmark skyscrapers of Lujiazui Financial Center, Nanpu Bridge, the Bund, and the Minsheng CBD.

The design concept c...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Kingold Century Centre

This new mixed-use development features a complex program that includes a hotel, rental space for other companies, eateries, service apartments, and retail facilities. SWA’s design challenge was to create a common space that can be enjoyed by the disparate users on-site at any given time. A common plaza includes multiple restaurants on a terraced platform that...

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...

KGI Financial Headquarters

KGI Financial Headquarters is in the heart of the Taipei Metropolitan area, along a 70-meter-wide, tree-lined boulevard. The design focuses on creating harmony between people and the environment. To preserve four heritage trees on the site, the buildings were set back, and excavation was minimized to provide an optimal environment for these trees. The resultin...