Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
La Via
Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel N...
Tata Eco City
At the crossroads of ecology and community, this master plan synergizes a unique blend of spaces that support active lifestyles and foster innovation and creativity. Tata Eco City Master Plan was been developed layer by layer, using a set of strategic design interventions to help ensure that the delicate balance between nature and the built environment is prot...
Ontario Grand Park
Dating back to the late 1800s, Ontario, California, has been an ideal destination for agriculture, boasting orange, peach, lemon, and walnut groves. With an economy now based in manufacturing, access to an international airport, and proximity to Los Angeles, Ontario’s population is predicted to double by 2035. In response to the growing community, Ontario Gran...
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...