Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Paveletskaya Plaza
Situated along Moscow’s Ring Road and adjacent to the legendary Paveletsky Station transportation hub, the park at Paveletskaya Plaza will both cover and reveal the new bustling underground retail facility below while also serving as a landmark destination for residents and visitors alike.
The extraordinary retail and architectural vision for Paveletska...
Dongguan Delta City
The Dongguan District is located at Binhai Bay in China’s Pearl River Delta, strategically situated between Shenzhen’s airport and the city of Guangzhou. An international competition asked for ways to capitalize on the heavy flow of traffic between them while also addressing extreme environmental risks: the World Bank ranks the Pearl River Delta at the top of ...
Dubai Opera District
The elegant and the everyday coexist harmoniously in Dubai’s new Opera District, is a stylish cultural destination set to promote culture and the arts, stimulate global exchange, encourage local talent, and serve as a vibrant events venue. Dramatic view corridors lead to both to the opera house and to the adjacent spectacle of the world’s tallest building—the ...
Mission Viejo Civic Core
The City of Mission Viejo hired SWA to analyze its core area for revitalization potential. The area contains a mix of civic, commercial, and recreational uses. A fragmented ownership pattern, dated architectural design, endless surface parking, minimal landscaping, and the lack of a pedestrian-friendly environment hindered the establishment of a town center th...