Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
Hangzhou Grand Canal
For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation. However, as with many waterfronts globally, it eventually fell victim to the...
Shunde New City
The Pearl River Delta is the second largest bird migration delta and estuary in Southeast Asia. Preserving and restoring bird and wildlife corridors while also providing regional connectivity, transportation, and development options is at the pinnacle of today’s development challenges. In the Shunde New City Plan, urban development and nature are integra...
Shekou Promenade
A gateway for China’s open-door policy, Shekou has revitalized its fragmented and hazardous coastline into a dynamic six-kilometer promenade that masterfully captures the area’s cultural and natural essence.
The promenade repurposes the disconnected former industrial waterfront into a celebrated open space system with new recreation programs...