Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
Hangzhou Grand Canal
For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation. However, as with many waterfronts globally, it eventually fell victim to the...
Lewis Avenue
In a city renowned for fantasy, the design of Las Vegas’ Lewis Avenue celebrates the local desert landscape and affirms the street as part of a real-world working district. It was one of the first projects to be implemented in Mayor Oscar B. Goodman’s 2000 Las Vegas Downtown Centennial Plan, aimed at revitalizing the historic downtown core. The City asked SWA,...
The Landscapes of Wuhai
The Inner Mongolian city of Wuhai is transforming from focusing on coal mining as its main industry to tourism. This very special place has many different, striking landscape types located within just 1666 sq. kilometers: sand dunes, mountains, and wetlands, plus adjacency to the Yellow River. Consequently, the city has decided to boost its tourism. Already pl...
Downtown Jebel Ali Landscape Master Plan, UAE
Downtown Jebel Ali is a new development located 35 kilometers southwest of Dubai, along an 11 km stretch of Sheikh Zayed Road. Representing the first phase of a major mixed-use development on the outskirts of Dubai, the project includes two high-rise office buildings and two high-rise apartment buildings with access to Sheik Zayed Road. Mixed-use buildings and...