Armenia has set an initiative to increase global tourism and develop a site within its capital city with majestic views of Mount Ararat, where Noah’s Ark is purported to have landed. SWA developed a strategic plan based on several principles derived from the existing context of the site: first, to capitalize its proximity to important landmarks that allow for visual and physical links; second, to position land use strategically; third, to reference “Noah” with a museum plaza; fourth, to leverage graded topography for walkability and strategically hidden parking; fifth, to create an internal pedestrian loop; and lastly, to reference historical orchards throughout the site. The resulting vision creates a dynamic mixed-use public realm engaged in dining, entertainment, arts, and history within districts that represent the various cultural regions of Armenia.
NOAH is an integrated district that is viewed as a reverent destination and draws on the rich traditions of Armenian culture to preserve, celebrate, and promote the spirit of the Armenian people.
The Memorial at Harvey Milk Plaza
Harvey Milk Plaza is located in the heart of San Francisco’s Castro Neighborhood, and hosts one of the city’s busiest transit hubs. The plaza has been the site of countless gatherings and protests, including a candlelight vigil the night of Harvey’s untimely death and the White Night riots, which were sparked by the leniency of the sentence handed down to his ...
Paveletskaya Plaza
Situated along Moscow’s Ring Road and adjacent to the legendary Paveletsky Station transportation hub, the park at Paveletskaya Plaza will both cover and reveal the new bustling underground retail facility below while also serving as a landmark destination for residents and visitors alike.
The extraordinary retail and architectural vision for Paveletska...
Dongguan Delta City
The Dongguan District is located at Binhai Bay in China’s Pearl River Delta, strategically situated between Shenzhen’s airport and the city of Guangzhou. An international competition asked for ways to capitalize on the heavy flow of traffic between them while also addressing extreme environmental risks: the World Bank ranks the Pearl River Delta at the top of ...
The Landscapes of Wuhai
The Inner Mongolian city of Wuhai is transforming from focusing on coal mining as its main industry to tourism. This very special place has many different, striking landscape types located within just 1666 sq. kilometers: sand dunes, mountains, and wetlands, plus adjacency to the Yellow River. Consequently, the city has decided to boost its tourism. Already pl...