A Dynamic Human Experience for the New Heart of Scottsdale
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationScottsdale, Arizona, United States
ClientJDM Ref Transition, LLC
SERVICE:
Size28 acres

Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”

Related Projects

Kaohsiung Waterfront Renovation

SWA, in association with Morphosis Architecture and CHNW, developed a vision for the future of Kaohsiung Harbor Wharfs, which includes 114 hectares of prime waterfront property formerly used for cargo shipping. The site, located in the shipping heart of Kaohsiung, Taiwan, was historically subjected to environmental neglect and rampant uncontrolled development....

Qingdao SIIC International Financial Center

Qingdao is the birthplace of Tsingtao Beer and, for over 20 years, the Tsingtao International Beer Festival was held on this site. SWA played a crucial role in preserving the community’s cultural landmark status as the land surrounding the festival site was transformed into a new urban campus and transit hub. Recently completed, the Qingdao SIIC International ...

La Plaza Cultura Village

Located within El Pueblo, the birthplace of Los Angeles, La Plaza Cultura Village is a mixed-use, transit-oriented development totaling 425,000 square feet of retail, apartments (20 percent of which are low income units), cultural facilities, and public open space. Two large, surface parking lots have been transformed into a vibrant community that builds upon ...

Woodbine Master Plan

The project transforms the largest undeveloped tract within Toronto into an iconic and dynamic, fully integrated, transit-oriented mixed-use district. Capitalizing on the racetrack’s legacy and the site’s natural, cultural, and locational assets, the project is designed to become a new heart in Toronto.

The master plan includes a d...

Riyadh East Sub-Center

SWA provided comprehensive planning for a new 300-hectare commercial, mixed-use center in northeast Riyadh abutting the KKI Airport. This area is part of an urban management framework being developed to guide the future growth of the city. SWA developed a plan and implementation strategy to establish an urban center comprising residential neighborhoods, corpor...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...

Zifeng Tower Nanjing

Nanjing Greenland International Commercial Center is an urban high-rise project containing two major sites, A1 and A2. The 450-meter main tower, Zifeng Tower, with its concentric rings of mixed trees and linear water features, is the focus of the A1 site. The landscape design encompasses existing parks as well as the adjacent historic features in o...

Amber Bay

The Amber Bay residential development is located on a beautiful rocky promontory that is among the last available parcels along the Dalian shoreline, southeast of the city center. The project features high-end low density modern style residential development including single family villas, townhouses, and low-rise condominiums; shops and seafood restaurants on...