A Dynamic Human Experience for the New Heart of Scottsdale
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationScottsdale, Arizona, United States
ClientJDM Ref Transition, LLC
SERVICE:
Size28 acres

Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”

Related Projects

Almaza Bay Beach Town

Located on the tranquil and pristine Mediterranean coastline in northwest Egypt, Almaza Bay Beach Town redefines the concept of a resort town. Seamlessly integrating the intimate and relaxed feel of a beach community with the entertainment and excitement of a walkable retail district, this mixed-use development offers an exceptional lifestyle that enriches the...

Burj Khalifa

Playing on the theme of “A Tower in a Park,” this shaded landscape creates a compelling oasis of green, with distinct areas to serve the tower’s hotel, residential, spa and corporate office areas. The visitor begins at the main arrival court at the base of the tower, where the “prow” of the building intersects a grand circular court—a “water room” defined by f...

Avenida Houston

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city b...

Suzhou Center

The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...

KGI Financial Headquarters

KGI Financial Headquarters is in the heart of the Taipei Metropolitan area, along a 70-meter-wide, tree-lined boulevard. The design focuses on creating harmony between people and the environment. To preserve four heritage trees on the site, the buildings were set back, and excavation was minimized to provide an optimal environment for these trees. The resultin...

Woodbine Master Plan

The project transforms the largest undeveloped tract within Toronto into an iconic and dynamic, fully integrated, transit-oriented mixed-use district. Capitalizing on the racetrack’s legacy and the site’s natural, cultural, and locational assets, the project is designed to become a new heart in Toronto.

The master plan includes a d...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...

East Quarter Mixed-Use

Two neighborhoods that abut the Downtown Dallas Central Business District have been disconnected for years by derelict blocks and buildings. The East Quarter Mixed-Use development establishes a walkable retail, dining, and entertainment connection between the thriving Deep Ellum Farmer’s Market and highly programmed Arts District. The project included the pres...