A Dynamic Human Experience for the New Heart of Scottsdale
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationScottsdale, Arizona, United States
ClientJDM Ref Transition, LLC
SERVICE:
Size28 acres

Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”

Related Projects

Innovation QNS

In the heart of Astoria, Queens, Innovation QNS transforms an underperforming light industrial district into a mixed-use neighborhood. Envisioned as a “15-Minute City,” the development blends affordable and market-rate housing, office space, hotels, retail, entertainment, and community facilities, served by multiple subway and bus lines providing access to Mid...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Kingold Century Centre

This new mixed-use development features a complex program that includes a hotel, rental space for other companies, eateries, service apartments, and retail facilities. SWA’s design challenge was to create a common space that can be enjoyed by the disparate users on-site at any given time. A common plaza includes multiple restaurants on a terraced platform that...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...

Suzhou Center

The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...

United Daily News Plaza

United Daily News Plaza is located on one of the busiest streets of Taipei – Chong Shao East Road. It is a 6,000-square-meter mixed-use project with two building sites. Site A consists of a mixed-use building with a bank and cafe on the first floor, and service apartments on all the floors above. Site B is a residential building. The main design concept ...

MKT Mixed-Use Development

The MKT mixed-use development is a truly Houstonian take on adaptive reuse, with a tilt wall industrial office park. Located in the chic and rapidly upscaling neighborhood of Houston Heights, this industrial, 1970s-era industrial remnant is being transformed: the buildings’ concrete shells remain, but are bisected by pathways that seem to surgically remove the...

Beijing Finance Street

Awarded after an international competition, the Beijing Finance Center Master Plan creates an international destination in West Beijing. The project, which includes a mix of uses—housing, retail, hotel office, and cultural facilities—is focused in terms of the landscape design of a central park known as “The Heart” of western Beijing. SWA’s w...