A Dynamic Human Experience for the New Heart of Scottsdale
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
Vehicular Circulation & Parking Strategy/ cars are parked at edges to maximize the pedestrian experience at project core.
La Via is all about the pedestrian experience; a series of compressed and dynamic spaces form the framework for a mixed use village.
Taller office buildings at core are framed by shorter cafe and retail buildings to preserve the pedestrian experience
Buildings are kept to a relatively low height to create a comfortable pedestrian experience
Key Planning Principles
Master Plan Solar Orientation Study. Narrow Passos are shaded primarily by architecture.
Buildings are sited to create dynamic pedestrian spaces; from narrow paseos to the central plaza.
Pedestrian Life on La Via Central Plaza is rich and varied.
The Central Plaza is framed by residential, ground floor cafes, and hotel uses. It is a place for play and relaxation
The La Via Paseos are intimate places of art and discovery
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationScottsdale, Arizona, United States
ClientJDM Ref Transition, LLC
SERVICE:
Size28 acres

Embracing the legacy of Scottsdale and re-imagining its development possibilities, La Via is positioned as a village of the future that looks beyond simple mixed-use functionality. By aggregating innovation-centric businesses, artists-in-residence, and a rich network of open spaces, La Via will engender unique associations and collaborations that will propel North Scottsdale into the future. Unique master planning and building massing integrates meandering pedestrian spaces and iconic plazas with the full spectrum of uses on site. This development moves past traditional Scottsdale models, blending innovation, art and community to  confidently assert itself as a new “desert jewel.”

Related Projects

La Plaza Cultura Village

Located within El Pueblo, the birthplace of Los Angeles, La Plaza Cultura Village is a mixed-use, transit-oriented development totaling 425,000 square feet of retail, apartments (20 percent of which are low income units), cultural facilities, and public open space. Two large, surface parking lots have been transformed into a vibrant community that builds upon ...

Chase Center Entertainment District

Chase Center, the new Golden State Warriors’ arena, anchors and enlivens San Francisco’s emerging Sports and Entertainment District. Integrated along a transit corridor within a formerly industrial part of the city, this new 24/7 facility offers a venue for events of many scales as well as a central public open space that doubles as the neighborhood’s outdoor ...

Embankment Square

The Embankment Square is located along the east bank of the Huangpu River in Shanghai. The project consists of landscape areas in three office parcels and one waterfront park parcel. The view of the site is remarkable, looking toward the landmark skyscrapers of Lujiazui Financial Center, Nanpu Bridge, the Bund, and the Minsheng CBD.

The design concept c...

Monet Avenue 2.0 at Victoria Gardens

A decade after completing Victoria Gardens, the owner looked to refresh the project to maintain its relevancy. SWA redesigned a three-block streetscape and plaza along Monet Avenue. The focus is on the next generation of users, with a shopping environment that highlights the social landscape and blurs the lines between retail and recreation. The design scope i...

Woodbury

SWA provided planning services related to entitlement and land use for 1,400 acres of land in the City of Irvine, representing the last “flat land” development within the Irvine Ranch. Fundamental to the planning of Woodbury was the concept of a village “commons” with a mix of retail, residential, and office uses, which also includes a recreation c...

Uptown ATX Master Plan

Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...

Williams Square

For decades, Williams Square has been the walkable “living room” for Irving, Texas’s Las Colinas community. The plaza’s iconic bronze mustang sculptures, designed by artist Robert Glen, are among the state’s most iconic landscape features, speaking to the state’s identity and history.

SWA’s engagement with the plaza is longstanding, dating back to the 1...

MKT Mixed-Use Development

The MKT mixed-use development is a truly Houstonian take on adaptive reuse, with a tilt wall industrial office park. Located in the chic and rapidly upscaling neighborhood of Houston Heights, this industrial, 1970s-era industrial remnant is being transformed: the buildings’ concrete shells remain, but are bisected by pathways that seem to surgically remove the...