{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationDowntown Jacksonville, Florida United States
ClientHR&A Advisors / City of Jacksonville / Downtown Investment Authority (DIA)
SERVICE:
Size8 linear miles

As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.

The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.

The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).

Related Projects

Curtis Hixon Waterfront Park

Curtis Hixon Waterfront Park has been heralded as Tampa’s missing “here” and the crown jewel in the city’s Riverwalk, a bold urban plan conceived to reactivate the Hillsboro River and downtown Tampa. The master plan sets the park as the district’s focal point, positioning the Riverwalk, museums, and park buildings to the park and the waterfront. The plan...

Shunde Guipan River Waterfront

SWA participated in a competition reimagining 19-kilometers of the Guipan River waterfront in Shunde, China. While the Pearl River Delta is one of the fastest growing regions of Southern China, one of the many casualties of this growth was the delta itself. Presently, Shunde has a growing flooding problem enhanced by channelizing, condensing, and containing th...

Kaohsiung Waterfront Renovation

SWA, in association with Morphosis Architecture and CHNW, developed a vision for the future of Kaohsiung Harbor Wharfs, which includes 114 hectares of prime waterfront property formerly used for cargo shipping. The site, located in the shipping heart of Kaohsiung, Taiwan, was historically subjected to environmental neglect and rampant uncontrolled development....

Hangzhou Grand Canal

For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation.  However, as with many waterfronts globally, it eventually fell victim to the...

Kula Belgrade

The landscape of the St. Regis Belgrade creates a dynamic public space at the nexus of several major roadways and the city’s bike and pedestrian waterfront path. Drawing from Belgrade’s urban culture, natural context, and layered history, the design introduces a central urban waterfront space at the heart of Kula Belgrade, celebrating a new destination for the...

Ningbo East New Town Civic Plaza

As an extension of the Ningbo East New Town Government Center, this civic plaza extends the geometry and ecology of SWA’s past work in the city. A central civic axis runs from the government buildings to the Dongqian Lake edge, providing a large, flexible gathering/event space adjacent to an expansive lawn as well as sweeping views of the water. Per city plann...

Golden Shoal Riverfront Park

Located along Chongqing’s Jialing River, this new linear public park offered unique challenges: a 30-meter annual river fluctuation, steep topography, and low-impact maintenance of a continuous riparian corridor. Adjacent new urban development, with attendant needs for green space, called for a flexible and resilient approach to the park’s landscape and infras...

Longgang River Blueway System

The Shenzhen Longgang River Blueway System is envisioned to unlock the tremendous land value of this 13-mile-long suburban watershed and galvanize the city’s future growth. SWA’s proposal addresses urbanization issues pertaining to water, the environment, and open space shortage, while also activating industrial and cultural revitalization in the surrounding d...