{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationDowntown Jacksonville, Florida United States
ClientHR&A Advisors / City of Jacksonville / Downtown Investment Authority (DIA)
SERVICE:
Size8 linear miles

As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.

The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.

The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).

Related Projects

Fuyang Riverfront

Seizing the area’s reputation for “one of the best mountain and water views in the world,” the natural framework along both sides of the Fuchun River inspires this plan integrating urban spaces with landscape to create a harmonious skyline. Fuyang flourishes with economic prosperity while honoring its vibrant cultural heritage.
The scope includes urban d...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Shekou Promenade

A gateway for China’s open-door policy, Shekou has revitalized its fragmented and hazardous coastline into a dynamic six-kilometer promenade that masterfully captures the area’s cultural and natural essence.

The promenade repurposes the disconnected former industrial waterfront into a celebrated open space system with new recreation programs...

Nantong Waterfront

A prominent riverfront city in Jiangsu Province, Nantong has long been shaped by its proximity to the Yangtze River, Hao River, Tonglv Canal, and Rengang River. The establishment of Nantong Port in 1904 and subsequent wharf construction drove decades of industrial growth, but as shipping operations shifted downstream to deeper waters, older docks in this area ...

Hangzhou Grand Canal

For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation.  However, as with many waterfronts globally, it eventually fell victim to the...

Hunter's Point South Waterfront Park

Hunter’s Point South Waterfront Park was envisioned as an international model of urban ecology and a world laboratory for innovative sustainable thinking. The project is a collaboration between Thomas Balsley Associates and WEISS/MANFREDI for the open space and park design with ARUP as the prime consultant and infrastructure designer.

What was once a ba...

Aitken Place Park

Aitken Place Park is at the heart of Toronto’s East Bayfront Community – an area transformed from an underutilized industrial brownfield into a vibrant waterfront neighborhood. Flanked by the residential development to the west and the commercial buildings to the north, the park’s water’s edge location creates a unique destination that invites residents, touri...

Dubai Creek Harbor

Dubai Creek Harbor is a progressive and innovative new neighborhood that aims to respond to environmental concerns with professional, best-practice measures that will ensure an environment that is healthy, accessible, and environmentally responsible.

The storied history, culture, and nature of Dubai Creek serves as the inspiration for the design of Duba...