As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.
The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.
The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).
Suzhou Center
The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...
Guicheng Riverfront
After winning a design competition in 2017, SWA undertook two projects within the Guicheng Riverfront park system, a defining blueway and leisure loop belt. The two completed parks – South Bank Waterfront Park and Eco-Island Park – are designed with distinct programmatic elements and characters based on the riverfront’s surrounding land use and urban settings,...
SIPG Harbor City Parks
This new riverfront development is located on the Yangtze River in the Baoshan District of Shanghai. This area boasts some of the highest shipping activity in the world. However, in recent years this single-function industrial zone has given way, allowing for waterfront parks to develop. Within this historically layered water front the Baoshan Park and Open Sp...
Kula Belgrade
The landscape of the St. Regis Belgrade creates a dynamic public space at the nexus of several major roadways and the city’s bike and pedestrian waterfront path. Drawing from Belgrade’s urban culture, natural context, and layered history, the design introduces a central urban waterfront space at the heart of Kula Belgrade, celebrating a new destination for the...