As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.
The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.
The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).
Nantong Waterfront
A prominent riverfront city in Jiangsu Province, Nantong has long been shaped by its proximity to the Yangtze River, Hao River, Tonglv Canal, and Rengang River. The establishment of Nantong Port in 1904 and subsequent wharf construction drove decades of industrial growth, but as shipping operations shifted downstream to deeper waters, older docks in this area ...
Longgang River Blueway System
The Shenzhen Longgang River Blueway System is envisioned to unlock the tremendous land value of this 13-mile-long suburban watershed and galvanize the city’s future growth. SWA’s proposal addresses urbanization issues pertaining to water, the environment, and open space shortage, while also activating industrial and cultural revitalization in the surrounding d...
Sava Promenada at the Belgrade Waterfront
This one-million-square-meter waterfront development, the single largest regeneration project in Serbia’s history, aims to create a world-class, sustainable destination for civic and cultural attractions, forging human and physical connections to the Sava River where none existed before. Located near the historic town center of Belgrade, the site’s...
San Diego Embarcadero
The redevelopment plan for the waterfront and port facilities adjacent to downtown San Diego included translating community and economic requirements into a specific planning program. Emphasis was placed on urban design, circulation and parking, landscaping, environmental planning, and engineering considerations with a set of comprehensive implementation guide...