{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationDowntown Jacksonville, Florida United States
ClientHR&A Advisors / City of Jacksonville / Downtown Investment Authority (DIA)
SERVICE:
Size8 linear miles

As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.

The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.

The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).

Related Projects

Sava Promenada at the Belgrade Waterfront

This one-million-square-meter waterfront development, the single largest regeneration project in Serbia’s history, aims to create a world-class, sustainable destination for civic and cultural attractions, forging human and physical connections to the Sava River where none existed before. Located near the historic town center of Belgrade, the site’s...

Ningbo East New Town Civic Plaza

As an extension of the Ningbo East New Town Government Center, this civic plaza extends the geometry and ecology of SWA’s past work in the city. A central civic axis runs from the government buildings to the Dongqian Lake edge, providing a large, flexible gathering/event space adjacent to an expansive lawn as well as sweeping views of the water. Per city plann...

Changsha Baxizhou Island

Over many decades, public agencies in China have sought to solve growing flooding issues in a defensive way: fortifying and hardening river edges, raising levee heights, and ultimately separating the people from historical connections to the water. With an understanding of river flow processes and volumes and of wetland and native forest ecology, this separati...

Hangzhou Grand Canal

For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation.  However, as with many waterfronts globally, it eventually fell victim to the...

Aitken Place Park

Aitken Place Park is at the heart of Toronto’s East Bayfront Community – an area transformed from an underutilized industrial brownfield into a vibrant waterfront neighborhood. Flanked by the residential development to the west and the commercial buildings to the north, the park’s water’s edge location creates a unique destination that invites residents, touri...

Hangzhou Grand Canal

For centuries, the Beijing-Hangzhou’s Grand Canal – a staggering 1,000 linear miles which remain the world’s longest man-made waterway – was a lifeline for commerce and communication. The water’s edge was necessary for trade, a logical place to live, and often a driver of innovation.  However, as with many waterfronts globally, it eventually fell victim to the...

OCT Bay

Located in Shenzhen, OCT Bay has a combined site area of approximately 1.25 square kilometers including equal parts new urban center and nature preserve. SWA provided both master planning and landscape architectural services for the entire site. As a new urban cultural and entertainment destination, OCT Bay provides urban amenities, entertainment components, p...

Rio 2016 Olympic Park Competition

SWA was awarded 2nd place in the 2016 Olympic Park Competition in Rio de Janeiro for their master plan and landscape architecture proposal. The Olympics will be located on a 118-hectare site in the neighborhood of Barra da Tijuca. The underlying concept of ‘Embrace’ weaves through the design in a grand planning gesture, which both defines the Olympic Games and...