As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.
The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.
The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).
Shunde Guipan River Waterfront
SWA participated in a competition reimagining 19-kilometers of the Guipan River waterfront in Shunde, China. While the Pearl River Delta is one of the fastest growing regions of Southern China, one of the many casualties of this growth was the delta itself. Presently, Shunde has a growing flooding problem enhanced by channelizing, condensing, and containing th...
Bayfront Parks Master Plan
Jersey City is bounded by the scenic Hudson to the east, lined with high rises and waterfront parks offering views of Manhattan, and the often-overlooked Hackensack to the west, featuring wetlands, industry, and degraded post-industrial sites. The Bayfront Redevelopment Master Plan aims to transform a formerly contaminated 100-acre site on the Hackensack River...
Aitken Place Park
Aitken Place Park is at the heart of Toronto’s East Bayfront Community – an area transformed from an underutilized industrial brownfield into a vibrant waterfront neighborhood. Flanked by the residential development to the west and the commercial buildings to the north, the park’s water’s edge location creates a unique destination that invites residents, touri...
Longgang River Blueway System
The Shenzhen Longgang River Blueway System is envisioned to unlock the tremendous land value of this 13-mile-long suburban watershed and galvanize the city’s future growth. SWA’s proposal addresses urbanization issues pertaining to water, the environment, and open space shortage, while also activating industrial and cultural revitalization in the surrounding d...