As part of a larger effort to establish its downtown as a center for business and culture during a period of unprecedented growth, the City of Jacksonville was in need of a design and investment strategy for its underused waterfront along both banks of the St. Johns River. The design team’s approach entails both a large-scale and a node-based strategy, identifying sites of particular opportunity, improving the overall quality of the urban fabric, and establishing an urban design and wayfinding strategy that improves connections to the Brooklyn and Riverside communities.
The large-scale vision sets forth design guidelines for the river’s North and South Banks in a “kit of parts” for upgrades to the built environment. This includes suggestions for wayfinding systems, outdoor lighting, hardscape materials, and planting palettes, the implementation of which will strengthen Downtown Jacksonville’s identity and better connect its Riverwalk to inviting public spaces.
The second strategy highlights a series of nodes near opportunity sites along the waterfront, predetermined by the American Institute of Architects’ Jacksonville Chapter, and connects them through a “Green Ribbon.” These sites were selected for their contributions to Jacksonville’s development throughout the years, and while some are no longer in operation, they represent present-day cultural assets for the city. Designated as either primary or secondary depending on their potential, these nodes were explored for particular design guidance and strategic investment, with initial focus by the design team on Times Union Center for the Performing Arts (Node 6) and Friendship Park (Node 11).
Suzhou Center
The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...
Hangzhou Hubin
West Lake in Hangzhou, China, one of the world’s most romantic places and as familiar an icon as the Great Wall or the Forbidden City, has been designated by the United Nations as one of the World Cultural Heritage Sites. Seven hundred years later, the city that served ancient emperors as a capitol boasts a population of over three million and is still a...
Shenzhen Bay
Situated just across the bay from Hong Kong, the city of Shenzhen has transformed from a small fishing town of 30,000 to a booming city of over 10 million people in 40 years – and has grown over 200 times its original size since 1980. Along the way, the character of Shenzhen’s bayfront was radically altered. Over 65 km2 of marsh and shallow bay were filled to ...
Xinyang Suo River
SWA recently completed a master plan for a 36 km length of the Xingyang Suo River located in Xinyang, China. Located on a site at the confluence of an elaborate network of waterways, the River has served as a transportation system for the movement of goods, services and people between Xingyang, Beijing and the coastal cities to the Southeast. This has transfor...