The new owner of Bay Street brought on SWA to reimagine this three-block retail street within the 18-acre Downtown Emeryville retail district. The new plaza and enhanced streetscape create a vibrant, pedestrian-friendly community hub to attract visitors, restaurants, and upmarket tenants.
The redesign encompassed three street sections, each with tailored enhancement strategies. The southern portion converted a street into a plaza featuring distinct gathering spaces. The northern portion increased people’s space by adding a café and pick-up/drop-off parklets. The central portion extended the Emeryville Greenway from the City’s recent ped/bike bridge to and through Bay Street by slimming a street and connecting to the new plaza. The redesign adds street trees, ground plane vegetation, and colorful banners and furniture throughout Bay Street’s three blocks.
The plaza features a signature fire table surrounded by lounge furniture, food and beverage kiosks, and a lacy sculpture – the Temescal Drop – by HYBYCOZO. A small stage opposite the stairs to the refreshed dining terrace provides a venue for performances and events. The south garage portal and new grocery entrance are brought to life with a garden court featuring a colorful flowering centerpiece and seating. LED lighting technology enhances the plaza’s versatility, creating immersive color-changing environments that excite events and provide a dynamic backdrop for year-round activities.
Tian’An Cyber Park
Established in 1990, Tian’An Cyber Park is the biggest industrial real estate investment company in China, providing flexible and affordable office space that allows hundreds of entrepreneurs to grow and thrive. The strategically placed park in Longgang is a multi-functional development with retail and office space, an I-MAX cinema, and headquarters for multip...
Jianhua Mixed-Use Center
Located at the Western base of Baiyun Mountain, this mixed-use center captures the landmark peak’s influence on the site. In contrast to a modern architectural facade, the fluid and organic landscape suggests the erosion of the preexisting baserock by the adjacent creek. Stone is the main landscape material, and CNC technology is used to accomplish the organic...
Heights Mercantile
In an era of one-click purchases and next-day deliveries, urban residents yearn for the once-prevalent ambiance of a lively urban environment. Heights Mercantile offers Houston an antidote. Revitalizing two acres in the heart of Houston’s historic Heights neighborhood, this low-rise, mixed-use development preserves the area’s charm while providing ...
325 5th Avenue Plaza
A new residential tower has risen across the street from the Empire State Building. As a zoning incentive, a new public plaza was included to attract and accommodate the area’s tourists as well as its diverse office and residential neighborhood. The space is defined by a clean, contemporary design composition of spaces, elements, and custom furniture meant to ...