Zoning Incentive Works Well for Everyone 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationManhattan, New York, United States
ClientDouglaston Development
Size.2 acres

A new residential tower has risen across the street from the Empire State Building. As a zoning incentive, a new public plaza was included to attract and accommodate the area’s tourists as well as its diverse office and residential neighborhood. The space is defined by a clean, contemporary design composition of spaces, elements, and custom furniture meant to foster social seating. With very little sunlight available, the design has embraced glass-enclosed light elements such as pylons, feature walls, wall coping,s and in-ground linear fixtures to enrich the environment. Given the dearth of open spaces in the area and the high demand that was predicted through extensive research, a strategy for public seating choices was employed. A long distinctive banquette and entrance path is an armature from which shaded gardens, picnic tables, and a raised seating overlook are arranged. The plaza has become an oasis of social activity throughout the day and brings tourists and hard-core New Yorkers together in a communal setting.

Related Projects

Bay Street Plaza

The new owner of Bay Street brought on SWA to reimagine this three-block retail street within the 18-acre Downtown Emeryville retail district. The new plaza and enhanced streetscape create a vibrant, pedestrian-friendly community hub to attract visitors, restaurants, and upmarket tenants.

The redesign encom...

Suzhou Center

The Suzhou Center is a landmark urban space within the Suzhou Central Business District that embodies the spirit of the city of Suzhou as a gateway for intersecting old and new cultural and historic heritage. The successful combination of high-density development and ecological conservation will allow for Suzhou to transition to a garden city where state-of-th...

KGI Financial Headquarters

KGI Financial Headquarters is in the heart of the Taipei Metropolitan area, along a 70-meter-wide, tree-lined boulevard. The design focuses on creating harmony between people and the environment. To preserve four heritage trees on the site, the buildings were set back, and excavation was minimized to provide an optimal environment for these trees. The resultin...

Qingdao SIIC International Financial Center

Qingdao is the birthplace of Tsingtao Beer and, for over 20 years, the Tsingtao International Beer Festival was held on this site. SWA played a crucial role in preserving the community’s cultural landmark status as the land surrounding the festival site was transformed into a new urban campus and transit hub. Recently completed, the Qingdao SIIC International ...

Hunter's Point Shipyard and Candlestick Point

Perched on the edge of San Francisco Bay, the Hunters Point Shipyard was an important naval manufacturing center for the WWI and WWII war efforts. The abandoned shipyard and Candlestick Point were combined into a new, mixed-use residential, retail and light industry development—the largest in San Francisco since WWII. Thomas Balsley Associates collaborated wit...

Poly Zhuhai

Poly Zhuhai, a large mixed-use development, is located at the central axis of Hengqin Island, a transformed landfill site near Macao. The site is south of the small Hengqin Mountain, facing a civic sports park on the other side.

The main office tower has a large, square footprint, elevated six to seven meters above the street level, with retail programs...

Innovation QNS

In the heart of Astoria, Queens, Innovation QNS transforms an underperforming light industrial district into a mixed-use neighborhood. Envisioned as a “15-Minute City,” the development blends affordable and market-rate housing, office space, hotels, retail, entertainment, and community facilities, served by multiple subway and bus lines providing access to Mid...

Gubei Gold Street

SWA was selected to conceptualize, design, and realize a rare find in bustling Shanghai—a pedestrian mall (Gold Street). The corridor occupies three city blocks, is flanked by 20-story high-rise residential towers with retail at street level and book-ended by SWA-designed parks. Creating an iconic presence and enlivening the area, the mall features plazas, fou...