Uniting Industry and Nature to Reflect Houston’s Bounty 
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}
{"autoplay":"true","autoplay_speed":"8000","speed":"1000","arrows":"true","dots":"false","loop":"true","nav_slide_column":5,"rtl":"false"}

DETAILS

LocationHouston, Texas, United States
ClientEYP Architecture & Engineering
SERVICE:
Size140,000 sf

“They took a huge boulevard and shrunk it,
and made walkability come alive.”

– Juror Comment

Avenida Plaza
Development of Distinction Award 2018
Urban Land Institute

For many visitors, the George R. Brown Convention Center serves as Downtown Houston’s gateway. Ahead of hosting the Super Bowl, city officials sought to transform the convention center’s uninspiring eight-lane drop-off into a pedestrian plaza for civic enrichment, art, and leisure. SWA took on this ambitious 140,000-square-foot redesign, converting five city blocks into a promenade that offers visitors an immersive experience of the city’s spirit.

Dubbed Avenida Houston, this multifunctional space seamlessly connects to Discovery Green Park, creating a cohesive pedestrian oasis. Key design elements pay homage to Houston’s roots: elevated wooden platforms reminiscent of oil field crane mats, intricate mechanical detailing reflecting the city’s industrial heritage, and native trees providing sanctuary for migratory birds along the Central Flyway.

Avenida’s centerpiece is “Wings Over Water,” a 60-foot-wide kinetic sculpture. With its industrial tower supporting graceful, translucent wings, which rotate above the activity below, this captivating artwork embodies Houston’s evolution from its oil and gas foundations to a diverse, forward-looking metropolis.

This reimagined urban space now hosts events from farmers markets to cultural festivals, sports celebrations, recreational activities, art, dining, and entertainment. By transforming the convention center area, development has been spurred in surrounding blocks, changing perceptions of downtown Houston, and presenting a new vision of the city’s future.

Related Projects


Buffalo Bayou Park

This thoroughly renovated, 160-acre public space deploys a vigorous agenda of urban ecological services and improved pedestrian accessibility, with two new bridges connecting surrounding neighborhoods. The design utilizes channel stabilization techniques, enhancing the bayou’s natural meanders and offering increased resiliency against floodwaters while preservi

Guthrie Green Park

Guthrie Green transforms a 2.6-acre truck yard into a lively urban park in the heart of downtown Tulsa’s emerging arts district. Opened in September 2012, Guthrie Green has become the area’s leading destination, drawing 3,000 plus people weekly to activities that have enriched the urban experience and spurred district-wide revitalization. The high-performance

Shekou Promenade

A gateway for China’s open-door policy, Shekou has revitalized its fragmented and hazardous coastline into a dynamic six-kilometer promenade that masterfully captures the area’s cultural and natural essence.

The promenade repurposes the disconnected former industrial waterfront into a celebrated open space system with new recreation programs an

San Jacinto Plaza

SWA’s redesign of San Jacinto Plaza, a historic gathering place in El Paso’s downtown business district provides a state-of-the-art urban open space, while protecting and celebrating the history and culture of the site. The project was the result of an intensive community process involving input from a wide range of constituents. Active programming, environme

Rosewood Sand Hill Hotel

SWA provided full landscape architectural services for this mixed-use development, which includes a 120-room luxury hotel, five villa residences, a supporting office complex, fitness center, spa and multi-use space. The Sand Hill Hotel and associated offices are nestled onto a dramatic hillside that slopes toward the Santa Cruz Mountains immediately beyond I-2...

Uptown ATX Master Plan

Previously a single-use, auto-centric office complex, Uptown ATX is a 66-acre transformation resulting in a transit-oriented, mixed-use neighborhood that further bolsters the burgeoning technology hub of Northwest Austin. Situated between the Charles Schwab campus and The Domain, the Uptown ATX master plan features 3.2 million square feet of workspace, 2.9 mil...

Embankment Square

The Embankment Square is located along the east bank of the Huangpu River in Shanghai. The project consists of landscape areas in three office parcels and one waterfront park parcel. The view of the site is remarkable, looking toward the landmark skyscrapers of Lujiazui Financial Center, Nanpu Bridge, the Bund, and the Minsheng CBD.

The design concept c...

Downtown Summerlin

Downtown Summerlin is a 109-acre, high-end retail and entertainment lifestyle center forming the heart of a 22,500-acre master-planned community in the western suburbs of Las Vegas. The landscape design emphasizes the need for comfort and shade while drawing upon the natural desert environment as a visual source for materials, colors, and textures. By distilli...